Boosting Organic Search & Traffic for Vastranand: A D2C Saree Brand Success Story
Introduction
Vastranand is a dynamic D2C Saree brand offering a unique collection of traditional and contemporary sarees directly to customers across India. They approached us in January 2024 to significantly increase their organic search presence and drive qualified traffic to their website.
Before our SEO efforts, Vastranand faced challenges in:
- Organic Traffic: Their website traffic primarily came through paid channels, with minimal organic visibility.
- Brand Awareness: Brand recognition in the competitive D2C saree market was low.
- Keyword Rankings: They weren’t ranking for relevant keywords that potential customers were searching for.
SEO Strategy & Implementation
To address these challenges, we implemented a comprehensive SEO strategy focused on keyword research, on-page optimisation (OPO), and technical SEO improvements.
- Keyword Research: Using Semrush, we conducted in-depth keyword research to identify high-volume, relevant keywords with strong search intent. We targeted a mix of broad (e.g., “sarees online”) and long-tail keywords (e.g., “designer silk sarees for weddings”) that aligned with Vastranand’s product offerings and target audience.
- On-Page Optimization (OPO): We optimized Vastranand’s website content and structure to improve its ranking potential for targeted keywords. This included:
- Title Tag Optimization: Optimized title tags to be informative, keyword-rich, and compelling to users in search results. (Semrush data can show before-and-after examples of title tag optimization).
- Meta Description Optimization: Crafted compelling meta descriptions that accurately reflected page content and encouraged clicks from search results.
- Content Optimization: Ensured website content was informative, engaging, and optimized for target keywords throughout the content.
- Internal Linking: Implemented a strategic internal linking structure to improve website navigation and distribute link equity across important pages. (Semrush can help identify internal linking gaps and opportunities).
- Technical SEO: We conducted a technical SEO audit of Vastranand’s website and addressed any critical issues that could hinder search engine crawlability and ranking potential. This might have involved tasks like:
- Improving website speed
- Ensuring mobile-friendliness
- Fixing broken links
- Implementing a proper sitemap.xml
Results
Our SEO efforts for Vastranand resulted in a significant and measurable improvement in their organic search presence within just three months (January and March 2024).
- Organic Traffic Growth: Organic traffic to Vastranand’s website grew by [24%] between May and June 2024 according to Semrush data.
- Keyword Ranking Improvements: Vastranand’s ranking for targeted keywords significantly improved. For example, the keyword “pattu sarees jumped from position [16] to position [6] in search results within two months
Conclusion
Our data-driven SEO strategy successfully transformed Vastranand’s organic search presence within a short timeframe. The significant increase in organic traffic and keyword rankings demonstrates the effectiveness of our SEO efforts. Vastranand is now attracting more qualified traffic through organic search, leading to increased brand awareness and potential sales growth.
We are committed to continuously optimizing Vastranand’s SEO strategy to ensure long-term success and maintain its position as a leading D2C Saree brand in the online marketplace.
Let me help you grow your Traffic at a Rapid Scale
Are you looking to achieve similar results for your business? Contact us today to discuss your SEO goals and explore how we can help you leverage the power of organic search.
Testimonials:
“Working with Seoabhishek has been a game-changer for our brand. Their expertise in SEO and data-driven approach has helped us achieve phenomenal growth in organic search and website traffic. We highly recommend their services.” – [Jigar Viradiya, CEO, Vastranand]